1. Information We Collect

We collect information you provide directly to us, such as when you:

  • Fill out contact forms on our website
  • Subscribe to our newsletter (when activated)
  • Communicate with us via email or other channels
  • Engage with our services

The types of information we may collect include:

  • Name and contact information
  • Company name and role
  • Project requirements and business information
  • Communication preferences

2. Legal Basis for Processing

Under GDPR, we process your personal information based on the following legal grounds:

  • Legitimate Interest: For responding to enquiries and providing our services
  • Consent: For analytics tracking and marketing communications
  • Contract Performance: For fulfilling service agreements
  • Legal Obligation: For compliance with applicable laws

3. How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries and provide customer support
  • Communicate with you about our services
  • Send you technical updates and marketing communications (with your consent)
  • Improve our website and services
  • Comply with legal obligations

4. Information Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

  • With your explicit consent
  • To comply with legal obligations
  • To protect our rights and property
  • With service providers who assist in our operations, including DigitalOcean (hosting), and other UK-based data centres (under strict confidentiality agreements)

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure.

6. Cookies and Analytics

Our website uses cookies and similar technologies to enhance your browsing experience and analyse website traffic.

Umami Analytics

We use Umami Analytics to understand how visitors interact with our website. This service:

  • Collects anonymous usage statistics about page views, time spent, and referral sources
  • Does not use cookies or track personal data
  • Is GDPR compliant by default and respects user privacy
  • Is self-hosted on our own infrastructure (analytics.porqueno.app)
  • Does not track users across different websites
  • Does not sell or share data with third parties

Managing Your Preferences

You can control analytics tracking through:

  • Our cookie consent banner (appears on first visit)
  • Your browser settings to block analytics.porqueno.app

We attempt to use regional services wherever available to minimise data transfers.

7. Data Retention

We retain different types of data for varying periods:

  • Contact Form Data: Retained as required by GDPR (typically up to 6 years for business communications)
  • Umami Analytics Data: Retained for 12 months for website improvement purposes
  • Email Communications: Retained as required by GDPR and business necessity
  • Marketing Data: Retained until consent is withdrawn or as required by GDPR

We regularly review our data retention practices and delete information that is no longer necessary.

8. Your Rights

Depending on your jurisdiction, you may have the right to:

  • Access your personal information
  • Correct inaccurate information
  • Request deletion of your information
  • Object to processing of your information
  • Data portability
  • Withdraw consent

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

10. ICO Registration

We are registered with the Information Commissioner's Office (ICO) as a data controller under the UK Data Protection Act 2018 and UK GDPR.

ICO Registration Number: 00011717492

You can verify our registration on the ICO Data Protection Register.

11. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "last updated" date.

12. Contact Us

If you have any questions about this privacy policy or our data practices, please contact us:

PorqueNo Venture Studio
Contact Form
Email: [email protected]